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Defector

Alex Sujong Laughlin

A woman sticks her thumb down next to a skincare product and records the scene with an iPhone (posed scene). Product tips on Instagram or Tiktok are often paid advertising. "Deinfluencers" actively advise against buying if they are not convinced of the quality.

Under The Influence

Local Girlbosses Lose Pyramid-Shaped Business Model

direct sales