Rob? Rob? Mic’s Muted, Rob. Rob. Unmute, You’re Muted Rob. Rob.

It's how kibble - created purely to keep profits healthy, not dogs - was born. After it made our founder’s dog Jada sick, he and a friend made Jada new food with revolutionary ingredients: actual food. Turns out all she needed was fresh meat and veggies instead of junk. Save 50% on your first box.